Google Increases US Search Market Share

By Yashwant
In google
Nov 11th, 2011
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In one of my previous posts, I told you about slight decrease in Google’s market share in US Search Market  in month of July but that decrement was momentary it seems. Google was, is and most probably for most of the coming time will be dominating search market. Google’s biggest rival in search market, Yahoo! is losing its grip. Even though Microsoft and Yahoo have signed a deal for 10 years to compete with Google in search market but this doesn’t seem to be bothering Google’s share in search market by any means.
ComScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in October with 65.6 percent of search queries conducted. 

Here is the data as per ComScore Inc,

comScore Explicit Core Search Share Report* October 2011 vs. September 2011
Total U.S. – Home/Work/University Locations (Source: comScore qSearch)
Core Search Entity
Explicit Core Search Share (%)
Sep-11
Oct-11
Point Change
Total Explicit Core Search
100.0%
100.0%
N/A
Google Sites
65.3%
65.6%
0.3
Yahoo! Sites
15.5%
15.2%
-0.3
Microsoft Sites
14.7%
14.8%
0.1
Ask Network
3.0%
2.9%
-0.1
AOL, Inc.
1.5%
1.5%
0.0
*“Explicit Core Search” excludes contextually driven searches that do not reflect specific user intent to interact with the search results.

Google is clearly a leader in market with very hefty share and it’s still increasing its share which is not good news for rivals Microsoft and Yahoo. Google has also come up with the new idea of providing more recent updates in their search results which is going to be more beneficial for end users and it will increase Google’s user base even more. So even after their partnership, Yahoo and Microsoft are not able to challenge Google in the search domain.

About the Author

- An avid reader and a big time comics fan. A software engineer by profession who loves writing code and make things work.

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