The war is on. You can call it The Clash of Titans of search Industry. Microsoft has started another ad campaign against Google. They have launched a website titled as BingItOn. As the name suggests it’s a clear challenge to compare search results of Google and Bing. According to Bing team blog, in case of blind search results people prefer Bing over Google nearly 2:1. So they mean to say people only use Google because it is famous. Well, aren’t they accepting that Bing is not popular enough.
In BingItOn, they give user an option to search for any key word and then search results from Google and Bing are shown in two tabs on the same page. BingItOn does not mention which results are provided by which search engine and ask users to select which one they prefer. It seems to be a nice idea to me but how to prove the authenticity of comparison results. As BingItOn is a kind of ad campaign launched by Microsoft so obviously they will declare their own search engine better than the rival Google.
Google is the undisputed king of search engine market and these gimmicks by Microsoft cannot intimidate them. In a personal opinion I prefer Google but there should be a good competition in market so that end users can have more options to choose from. This competition will also encourage Google to come up with something even better as they have done in case of Browser War. It would be interesting to see how Google responds to BingItOn. Stay tuned for further updates.